Sonic Drive-In has unveiled a fresh addition to its menu, a grilled cheeseburger which will be offered for a short period.
On Monday, Aug. 21, the company declared the introduction of the "Bacon Peppercorn Ranch Grilled Cheese Burger", as mentioned in their press statement.
This renowned American drive-in eatery has made its Bacon Peppercorn Ranch Grilled Cheese Burger accessible "nationwide" across its vast network of over 3,500 branches spread over 48 states.
For just $3.99, as per Sonic's communication, patrons can treat themselves to the Bacon Peppercorn Ranch Grilled Cheese Burger accompanied by a petite serving of either tots or fries.
This "savory" offering boasts a well-seasoned beef patty, coupled with slices of hickory smoked bacon, a generous application of creamy peppercorn ranch, melted American cheese, and is sandwiched between buttery Texas toast.
Seeking clarity on the burger’s potential departure from the menu, FOX Business approached Sonic Drive-In.
From the company’s communication, Mackenzie Gibson, holding the title of vice president of culinary & menu innovation at Sonic, expressed that the conceptualization of the Bacon Peppercorn Ranch Grilled Cheese Burger was rooted in the evident preference of their patrons for grilled cheeseburgers and hearty dishes.
"By adding the flavors of hickory smoked bacon and peppercorn ranch, we created an innovative new burger that can’t be replicated for our price point," Gibson articulated.
Highlighting its value, she added, "It’s a melty, cheesy, delicious burger with a side of tots or fries for under four dollars — you can’t beat it."
In an interesting move, if a drink complements the burger, Sonic has indicated that "a portion of proceeds from every drink, slush and shake purchase" will be channeled towards the Sonic Foundation’s Limeades for Learning endeavor.
Initiated in 2009, this commendable effort backs public schooling by channeling monetary support to educational institutions at the grassroots level.
Reportedly, Sonic's philanthropy has enriched classrooms across the nation with contributions surpassing $27 million.
Sonic Drive-In operates under the umbrella of Inspire Brands, a dominant player on the global food scene, with stakes in esteemed names like Dunkin’, Arby’s, Buffalo Wild Wings, and several others.
In a strategy to keep the patronage vibrant, Sonic has intermittently rolled out seasonal and transient menu items. Their inventive palette has showcased items like the summer's Pickle Juice Slush and Lemonberry Slush Float, and a treat for the autumn palette, Fried Cookie Dough Bites.
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