As Americans across the country unite in boycotting the controversial beer, Republican women governors are responding by creating koozies designed for "real women" as a form of pushback against Bud Light.
The new beer sleeve for women comes after well-known beer company Bud Light was blasted for recruiting controversial transgender influencer Dylan Mulvaney, a biological male who identifies as a transgender woman, to sponsor the brand.
On Monday, Governor Sarah Huckabee Sanders of Arkansas, who is a Republican, revealed on Twitter that "Real Woman" koozies will be made available for purchase in response to the Bud Light controversy.
"Today, we salute all the real woman leaders of this great country. Real women don't have to fake it," a narrator said in an ad, blasting companies who "can't tell the difference between real and fake anymore." The ad spoofed Bud Light's famous "Real Men of Genius" advertising campaign of decades past.
"Real women, doing real things. Real women worked too hard for this," the narrator said with a photo of Sarah Huckabee Sanders hunting displayed.
"Some big companies can't tell the difference between real and fake anymore. Real people know the difference…Now you can salute the real women of politics at every backyard barbecue and tailgate. And if it covers up the label of a big woke company, well that works too," the clip said.
Real women don’t have to fake it.
— Sarah Huckabee Sanders (@SarahHuckabee) April 24, 2023
Together with other Republican female governors Kristi Noem of South Dakota, Kay Ivey of Alabama, and Kim Reynolds of Iowa, Sanders introduced the koozies. Bud Light was met with swift criticism for their partnership, leading to Alissa Heinerscheid, the marketing vice president in charge of the campaign, being put on a leave of absence. According to reports, Todd Allen, Budweiser's Global Marketing Vice President, took over her role.
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