Reality TV veteran Spencer Pratt has officially launched a campaign to become the next Mayor of Los Angeles, transforming his personal tragedy into a political platform. Pratt announced his candidacy on Wednesday during the "They Let Us Burn" rally, held on the one-year anniversary of the devastating Pacific Palisades fire that destroyed his home.
The 42-year-old "Hills" alum told the crowd that his run is "not just a campaign, this is a mission" to hold city leadership accountable for the 2025 wildfires. Pratt and his wife, Heidi Montag, lost their residence in a blaze that claimed 12 lives and caused an estimated $25 billion in damages across Southern California.
"Business as usual is a death sentence for Los Angeles," Pratt declared at the rally. "We're going into every dark corner of L.A. politics and disinfecting the city with our light. And when we are done, L.A. is going to be camera-ready again."
Pratt has been a relentless critic of incumbent Mayor Karen Bass and Governor Gavin Newsom. He recently joined a lawsuit against the city, alleging that the Department of Water and Power mismanaged water resources during the fire. His campaign website now lists his primary title as "Karen Bass' worst nightmare."
The Bass campaign has been quick to dismiss the new challenger. Strategist Douglas Herman called the move a publicity stunt ahead of Pratt’s upcoming book release. Herman labeled Pratt a "reality TV villain" and accused him of "spewing post-fire misinformation and disinformation" to boost his social media following.
Pratt’s entry into the race reflects a growing trend of reality stars seeking executive office. Just days earlier, "The Traitors" star Michael Rapaport announced his own 2029 bid for Mayor of New York City, vowing to unseat newly elected socialist Mayor Zohran Mamdani.
Despite the skepticism from political insiders, Pratt remains defiant. He has spent the last year documenting his "nightmare" on social media and rallying other fire victims who feel abandoned by the current administration.
The Los Angeles mayoral primary is scheduled for June 2, 2026. Pratt enters a crowded field that includes Mayor Bass and former schools superintendent Austin Beutner