According to a report from Variety, MSNBC's Morning Joe is considering a change to prime time.
The network is in talks to launch one-hour primetime specials that could air in the evenings once a month or once a quarter and would delve into serious topics, like voting rights.
“It would be an opportunity to branch out and do some different things,” co-host Joe Scarborough said, according to Variety.
According to MSNBC president Rashida Jones, the content is the key. “I really want the content to drive the placement, and as the year plays out and the ideas play out, that will drive where these things hit,” Jones said.
— Brian Steinberg (@bristei) November 9, 2022
Scarborough said back in April that expansion of the the morning show is “a great chance to introduce ourselves to people who don’t get up at 3 o’clock in the morning to watch us,” according to the LA Times.
"Morning Joe" outperforms CNN’s “CNN This Morning” but trails Fox News' “Fox & Friends” in the 6-9:00 a.m. time slot.
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