A woman is suing Kraft Heinz Foods Company for $5 million because it took too long to make mac and cheese after the packaging claimed it would only take a matter of minutes.
Amanda Ramirez is suing over the mac and cheese promises made by the company. The packaging claims it takes three-and-a-half minutes to prepare the macaroni and cheese but Ramirez claims there are other steps that need to be factored in and they cause the process to take much longer.
“The statement of ‘ready in 3½ minutes’ is false and misleading because the Product takes longer than 3-and-a-half minutes to prepare for consumption,” the lawsuit stated. It went on to describe the process of making the food and the directions involved.
“Consumers seeing ‘ready in 3½ minutes’ will believe it represents the total amount of time it takes to prepare the Product, meaning from the moment it is unopened to the moment it is ready for consumption,” it stated.
The packaging claims the dish is "ready in 3½ minutes." But Amanda Ramirez, the lead plaintiff, called the statement "false and misleading" and argues the total prep time is longer. https://t.co/D8uklOSeAD
— CBS News (@CBSNews) November 28, 2022
Ramirez claims the false promise allows the company to sell the product at a more expensive price.
The Kraft Heinz Co. released a statement to The Washington Post and said that they knew about the “frivolous lawsuit” and “will strongly defend against the allegations in the complaint.”
William Wright of the Wright Law Office in West Palm Beach, and Spencer Sheehan of Sheehan & Associates in Great Neck, New York, is who filed the lawsuit earlier this month.
“I’ve gotten a lot of flak about this case, but deceptive advertising is deceptive advertising,” Wright told the Post on Monday over email. “Here, Kraft charges extra for a desirable feature (saving time) but the marketing is false, it takes far longer for the product to be ready than as advertised. Deceptive advertising plain and simple.”
“There are a lot of people that may feel this is just a little fibbing and not really a case and I get that. But we are striving for something better,” Wright said in the email. “We want corporate America to be straightforward and truthful in advertising their products. My firm also represents clients in what most would say are more compelling cases (arsenic in baby food, etc.) but we don’t feel corporations should get a pass for any deceptive advertising. The consumers deserve better.”
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