Spam, the supermarket staple, is gaining worldwide popularity thanks to a unique trend. The buzz is all about Spam musubi, a sushi-style delicacy from Hawaii. It features Spam wrapped in rice and nori, echoing sushi's essence.
Originating in Hawaii, Spam musubi has deep roots dating back to World War II. The dish symbolizes a blend of pork and ham, beloved across the islands. "Spam musubi is versatile. It's kid friendly. People here love it," said Nuno Alves, a chef in Honolulu. Alves' daughter, a young Spam musubi enthusiast, enjoys it on various occasions, highlighting its convenience and appeal.
This Hawaiian favorite is transitioning from a quick snack to a trendy cuisine. Recognized by food analysts as a must-know ingredient of 2024, Spam musubi is hitting upscale menus. Alves, for instance, offers gourmet versions at his luxury hotel.
The trend is not limited to Hawaii. A Japanese chain, Pork Tamago Onigiri, dedicates itself to Spam musubi in Honolulu. Their specialty combines rice, Spam, and fried egg, showcasing the dish's versatility.
Spam's parent company, Hormel, plans to leverage this craze with a targeted ad campaign. The timing coincides with the 20th Spam Jam festival in Waikiki, a testament to Spam musubi's cultural impact.
Spam's resurgence is driven by its appeal to younger, diverse consumers worldwide. Jason Baskin of Hormel notes the evolving uses of Spam, from breakfast sides to ingredients in modern dishes. This evolution reflects Spam's enduring relevance and adaptability in global cuisine.