A popular frozen novelty brand is bringing a lighter dessert alternative to warehouse club freezer aisles just in time for the summer heat.
Yasso Frozen Greek Yogurt has officially launched its new Frozen Greek Yogurt Cups at select Costco Wholesale and BJ’s Wholesale Club locations. Marketed as a guilt-free alternative to traditional ice cream, the portion-controlled cups aim to capture health-conscious shoppers looking to satisfy their sweet tooth without derailment.
Photo Credit: Yasso Instagram
The new product arrives in a convenient 12 pack that features two popular, fan-favorite flavors: Vanilla Caramel and Fudge Chip.
According to the brand, each individual 3 ounce cup contains less than 100 calories while still packing 4 grams of protein. Specifically, the Vanilla Caramel flavor comes in at a modest 80 calories per serving, while the Fudge Chip option contains only 90 calories.
The variety pack reportedly retails for $11.89 at participating warehouse clubs, which translates to a highly affordable price of roughly $1 per cup.
The new launch has already generated significant excitement across social media platforms, with popular Costco tracking pages spotlighting the release. On Reddit, users have widely praised the brand for delivering an authentic dessert experience without the artificial aftertaste typical of many low-calorie frozen novelties.
"Yasso products have always been top tier," one Reddit user commented in a discussion thread about the release. Another added, "These are absolutely amazing and the right portion for that sweet treat."
Because warehouse clubs frequently use limited-time rollouts to test consumer demand before committing to nationwide distribution, availability of the mini cups may vary. Yasso has encouraged eager shoppers to check with local store managers to see if the variety pack is stocked in their region.
However, the brand has already demonstrated considerable staying power with warehouse shoppers. Costco has previously carried Yasso's highly successful frozen Greek yogurt bars, including its popular Cookies ‘n Cream and Mint Chocolate Chip flavors. Those 15-count packs feature a similarly light nutritional profile, offering between 90 and 100 calories alongside 5 grams of protein per bar.