According to a recent report by ABC News, certain Bud Light salespeople are encountering difficulties as they face the consequences of an ongoing boycott. Frustrated Americans, in an effort to express their dissatisfaction, are resorting to various means such as car horns, middle fingers, and jokes to mock the company.
This situation is particularly challenging for frontline Bud Light salespeople who heavily rely on commission and are witnessing a decline in their business due to the boycott.
"This has really, really killed a lot of the guys who are commission-based. That's who it's really hurting," one supervisor said to ABC News. "There's nothing they could've done -- this was thrown in their faces."
Bud Light salespeople receiving ‘middle fingers’ and ‘car horns’ as boycott passes seventh week: report https://t.co/weQDGg4SWr
— Fox News (@FoxNews) June 5, 2023
According to The Wall Street Journal, it has been over seven weeks since Bud Light experienced a significant decline in sales following the revelation of their partnership with Dylan Mulvaney, a transgender influencer. The backlash against Mulvaney shows no signs of abating, leading to extreme measures such as stores being compelled to give away Bud Light for free. In an effort to mitigate the impact, Bud Light has even resorted to repurchasing unsold and expired beer from wholesalers.
Sales supervisors and distributors for Bud Light have informed ABC News that the boycott is now inflicting pain throughout the entire supply chain.
"Good people are going to start leaving because they aren't making money," former Anheuser-Busch InBev executive Anson Frericks said to ABC News.
According to reports, Anheuser-Busch InBev CEO Michel Doukeris acknowledged the challenges faced by frontline employees due to the boycott against Bud Light.
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