Bud Light has allegedly conveyed to its distributors that it would repurchase any unsold stock once it reaches its expiry date. This decision comes as the company continues to grapple with the controversy stirred by its divisive partnership with transgender influencer Dylan Mulvaney.
The Wall Street Journal has detailed in an extensive article the challenges faced by Bud Light after conservatives nationwide started shunning the brand. The situation originated in March when Mulvaney announced that Bud Light had distributed packs of beer adorned with the influencer's likeness, marking a complete year of her "girlhood." The backlash was immediate and fierce, resulting in the campaign now being viewed as one of the most divisive ever to unfold in the digital realm.
It now appears that Anheuser-Busch, the parent company, is implementing measures to support its distributors who have incurred losses.
Bud Light is getting crushed so badly the company reportedly is buying back expired cases that went unsold.
Go woke, go broke! https://t.co/nKmY3tclos pic.twitter.com/Y8aoXAU3Hm
— OutKick (@Outkick) May 22, 2023
"The brewer recently told its wholesalers that it would buy back unsold cases of beer that have gone past their expiration date," the Wall Street Journal report.
Anheuser-Busch has not provided an immediate response to a request for comment.
"Anheuser-Busch works with 385 independent distributors, or wholesalers, across the country," the WSJ continued. "Many of them are family-owned businesses that have carried Anheuser-Busch products for generations… the wholesalers’ employees, many driving trucks bearing the Bud Light logo, were soon confronted by angry people on streets, in stores and in bars. There were bomb threats at several Anheuser-Busch facilities and wholesaler locations."
In comparison to the previous year, Bud Light's retail sales in the U.S. experienced a 23.6% decrease in the week ending May 6. This figure exceeded the 23.3% decline observed in the final week of April, as reported by the New York Post, citing data from Bump Williams Consulting and NielsenIQ.
Michel Doukeris, the CEO of Anheuser-Busch InBev, has sought to minimize the significance of the partnership with Mulvaney. He conveyed to investors that there is a spread of "misinformation" on social media regarding the company's collaboration with the influencer.
In the wake of the backlash, the company has tried to reconcile with its clientele. Alissa Heinerscheid, Bud Light's vice president of marketing, and Daniel Blake, the person in charge of marketing for Anheuser-Busch's mainstream brands, both went on a leave of absence. This action was particularly precipitated by Heinerscheid's public criticism of the brand in an interview, where she disparaged it as formerly being "fratty" and having "out-of-touch humor."
Trending Political News
Utah Mom Ripped for Showing Too Much Cleavage at the Gym: 'Did That Just Happen?'
At her local gym in Utah, a new mother received criticism for donning a revealing top while working out.
While exercising at a gym in Ogden, Utah, a woman approached the content creator and began to inquire about her gym outfit.
Fisherman Makes Chilling Discovery Floating in River
According to reports, on Saturday, while on the St. Clair River in Michigan, a fisherman discovered the body of a 36-year-old man.
As per the Times Herald, the unidentified man was retrieved from the river by the Port Huron Fire Department and the St. Clair County Dive Team.
Shaq Rips Far-Left Commentator: 'Shut Your Dumb A-- Up'
Shaquille O'Neal, a renowned NBA star, criticized former ESPN anchor Keith Olbermann on social media on Sunday evening. Olbermann had referred to LSU women's basketball standout Angel Reese as a "f---ing idiot" for taunting Caitlin Clark from Iowa during the NCAA women's national championship game.
Another Chain Restaurant Flees Portland as Crime Continues to Rise
Cracker Barrel won't be able to assist you in finding a wooden rocking chair in the Portland, Oregon region as the national breakfast and cornbread chain recently announced the closure of its stores due to economic factors.
The city of Portland has been experiencing a decline that has been acknowledged even by the Los Angeles Times. Other businesses like Walmart, Applebees, and Starbucks are also either closing down or have plans to do so soon.
Tucker Carlson Laughs Off Reporter Who Tries to Interrupt His Dinner Date: 'Great So Far'
Tucker Carlson, the former Fox News host who was removed from his position, appeared to be in high spirits when he was approached by journalists on Tuesday night in Florida.
The Daily Mail's report indicates that despite the ongoing speculation about his sudden departure and his future plans, Tucker Carlson seemed unfazed when approached by journalists. Despite his prime-time show's consistent domination of cable news ratings, his exit continued to make headlines.
Homeowner Smells Cigarette Smoke on Property After Items Come Up Missing, Police Make Shocking Discovery in Attic
The discovery of a 24-year-old man living in the attic of a Washington state home left the homeowner in shock, as the homeowner became aware of the situation due to the scent of cigarette smoke and missing items from the property.
On Monday, the homeowner, who has not been identified, contacted the police when he traced the source of the cigarette smoke and found evidence of someone residing in the loft space of a structure on his premises.
