Daily Patriot Report

New Taco Bell Menu Item Shrinks Down a 25-year-old Favorite

taco bell revives menu item shrinks

Fast food development teams have been digging into the archives lately. Taco Bell is rolling out a brand-new variation of a longtime fan favorite for modern customers.

Cheesy Gordita Crunch Duos arrive on national menus starting today. Each order includes two smaller versions of the flatbread-wrapped taco packed with mozzarella, Pepper Jack, and cheddar cheeses.

The company describes the new release as a snack-sized remix of the original classic. Diners can choose between marinated steak or slow-roasted chicken, paired with creamy chipotle sauce, lettuce, and freshly prepared pico de gallo.

"What makes the Cheesy Gordita Crunch so special is the combination of textures," a Taco Bell spokesperson told Food & Wine. "Some of our best menu items come from looking at a fan favorite through a different lens, and in this case that meant bringing in premium proteins like grilled, marinated steak and savory, slow-roasted chicken to create a craveable innovation that stands on its own."

A two-pack of the new Duos costs $5.49. The fast-food chain is also bringing back its chicken-nugget-filled Crispy Chicken Crunchwrap Sliders served with Hidden Valley Diablo Ranch.

Customers can also opt for the $9 Discovery Luxe Box. This bundle includes the Gordita Crunch Duos, a Doritos Locos Taco, a Crunchy Taco, chips with nacho cheese sauce, and a medium drink.

The original Cheesy Gordita Crunch first launched back in 2000. It has since built a massive, dedicated following among fast-food enthusiasts across the country.

"Our fans are so much more curious now," the Taco Bell spokesperson explained. "They still crave the flavors and textures they love from our menu, but they’re also excited to try something new."

The Southern California-based brand has frequently revived classic menu items over the past year. Recent additions included a limited national run of items from the 2016 menu like the Meximelt and the Beefy Crunch Burrito.

Taco Bell is banking on nostalgia combined with a touch of novelty to drive sales. The latest menu rollout gives patrons fresh ways to enjoy a familiar favorite.

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