A new Burger King ad campaign in Finland depicts their mascot sharing an intimate gay kiss with McDonald's Ronald McDonald. The ad also features the slogan, "Love Conquers All."
Why can't we do simple things like watch sports or eat a cheeseburger without having politics shoved down our throats?? I'd like to enjoy my food without a side of sin. Thanks!
The image is front and centre on the landing page of the fast food chain’s Finnish website, with various outlets with a focus on advertising showing physical posters at locations such as public bus stops as well.
The campaign appears to be in aid of Helsinki Pride Week, which was moved to September from its usual slot due to the Chinese coronavirus pandemic. It also appears to have been influenced by the race politics of the Black Lives Matter movement, featuring the new version of the Pride flag topped with a black and brown stripe in order to “represent” non-white non-heterosexuals specifically.
“Burger King has always stood for equality, love and everyone’s right to be just the way they are,” said Finland's franchise brand manager, Kaisa Kasila.
“The only instance where it might not seem so, is when we’re bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too,” Kasila added. “We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins.”
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The Oregonian reports: