In the fall of 2022, CNN shifted Don Lemon from his prime-time slot to a morning show, where he now co-hosts alongside Poppy Harlow and Kaitlan Collins. However, since his reassignment, Lemon has been accused of being abusive towards his co-hosts, leading to stress among the staff. This, in turn, has contributed to a decline in the network's morning viewership.
CNN has long struggled to keep up with its cable news rivals, Fox News and MSNBC, during the morning hours. However, the situation has not been this dire in recent memory. According to The Wrap, the updated program featuring Lemon is the network's lowest-rated morning show in nearly a decade.
The show, titled "CNN This Morning," has attracted the lowest viewership among adults aged 25-54, the crucial demographic for cable news. It has also received the second-lowest total viewership among all versions of the network's morning programming since the debut of "New Day" in June 2013, as per Nielsen data.
The rating decline has led to concerns about the future of the show and its hosts, as well as the broader direction of CNN's programming. Despite the challenges, the network has yet to announce any plans to change its morning lineup. Nonetheless, the controversy surrounding Lemon's behavior and the show's low ratings underscore the difficulties facing CNN as it seeks to maintain its relevance in an increasingly crowded and competitive media landscape.
CNN’s alcoholic anchor, @donlemon, is about to get his comeuppance. CNN is suffering it's worst ratings in 9 years and Don Lemon’s hateful, jealous, attitude towards his female cohosts is losing the small audience they have left. pic.twitter.com/tZICXFjkwr
— 𝔹𝕦𝕕… (@bud_cann) February 11, 2023
Recent data suggests that Don Lemon's move to "CNN This Morning" has had a significant impact on viewership, with total viewership decreasing by 16.2% compared to the latest version of "New Day." Within the target demographic, viewership has declined by 21% within the first three months of the show's airing. These numbers highlight the struggles facing the network's morning programming.
With less than 400,000 viewers tuning in daily, "CNN This Morning" has become the network's lowest-rated morning show in nearly a decade. The lackluster ratings have raised concerns about the future of the show and its hosts.
In addition to the challenges facing the program, recent reports have uncovered allegations of abusive behavior by Don Lemon towards his co-host Kaitlan Collins and his behind-the-scenes staff. The New York Post reported that Lemon has been yelling at Collins and exhibiting abusive behavior, causing tension and stress among the show's staff.
The allegations against Lemon have sparked debate and criticism, with some calling for CNN to take action to address the situation. The controversy surrounding Lemon's behavior, combined with the show's low ratings, highlights the difficulties facing the network's morning programming and the broader media landscape in which it operates.
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