McDonald's is gearing up to launch a novel offshoot eatery in a Chicago suburb, with specific details of the launch remaining confidential.
Named "CosMc’s," this compact-format restaurant is anticipated to emphasize a variety of beverages, including coffee, iced teas, lemonades, and an assortment of frozen drinks. Additionally, it will feature a unique line of energy drinks called signature Galactic Boosts. The menu will also offer a selection of food and desserts.
Earlier in the year, the world's leading fast-food franchise revealed plans to open a few CosMc’s locations in early 2024.
Diverging from McDonald's iconic golden arches, CosMc's is set to establish a distinct brand identity while maintaining a connection to the famous fast-food chain's heritage, as explained by CEO Chris Kempczinski to analysts in July.
CosMc’s will introduce its own logo and color palette, opting for navy blue and yellow instead of the classic red and yellow associated with McDonald’s.
The inspiration for CosMc’s name originates from a six-armed alien character featured in McDonald's commercials during the 1980s and early 1990s. This character, hailing from outer space, becomes enamored with burgers and fries from McDonald's, prompting its relocation to Earth. The commercials also included other McDonald's characters like Ronald McDonald, Grimace, and The Professor.
FOX 32 Chicago recently provided aerial footage of the upcoming CosMc’s location in Bolingbrook, Will County, situated at the Boughton and Weber Roads intersection. This footage offers an early glimpse into what is expected to be an innovative dining experience. The global headquarters of McDonald's is in Chicago.
The CosMc’s signage on the building’s exterior was obscured, fueling speculation about the restaurant's menu and how it will differ from standard McDonald's outlets.
Fox Business attempted to contact McDonald's for further details on this new store and its unique concept but did not receive a reply. More information about McDonald's development plans and the new format might be shared at their investor day tomorrow.
Online food enthusiasts have shared images that seem to reveal the drive-thru menu of the restaurant.
In addition to a variety of drinks, the alleged menu features items such as sandwiches, McMuffins, McFlurries, and small-sized desserts.
This year, McDonald’s stock has increased by 8%, which is less than the 19% gain seen in the S&P 500.
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