Attendees at the Kid Rock concert shared their beer preferences — or lack thereof — for this Fourth of July celebration.
"What beer are we drinking on the Fourth of July? Um, I don’t know, anything but Bud Light," one man, Rich, said to Fox News. "Maybe Heineken Light."
David, another attendee, said: "No Bud Light. Not here."
However, one pair, Sean and Lauren, expressed their indifference towards the controversy.
"I'm fine with it. Bud Light's fine," Sean said.
"Oh, yeah. I don't care," Lauren agreed.
Bud Light's sales have dramatically fallen ever since the beer manufacturer collaborated with transgender influencer Dylan Mulvaney in April to honor Mulvaney's "365 Days of Girlhood". This sparked widespread fury online, leading to nationwide boycotts that are causing financial setbacks for retailers, distributors, bars, and associated companies.
Kid Rock, a notable musician, was among the earliest national personalities to publicly criticize Bud Light's association with Mulvaney. He shared a video of himself firing at Bud Light cases. A significant number of Kid Rock fans, who were present at his No Snowflakes Summer Concert tour in Nashville on Saturday, expressed views that aligned with the musician's stance.
Another concertgoer, Dan, is holding strong to his anti-Bud Light stance. "I have some pre-controversy Bud Light that's in my refrigerator. It's been there for months, and no one will drink it."
According to data from NielsenIQ, supplied to FOX Business by Bump Williams Consulting, Bud Light's sales had dropped by 24.4% for the week concluding on June 3 compared to the same period last year. During the four-week and single-week period ending June 3, Modelo Especial overtook Bud Light, becoming the top-selling beer brand in terms of dollar value.
Although Kid Rock has been vocal about his views, Bud Light is still offered on the menu at his Nashville establishment, Big Ass Honky Tonk & Rock 'N' Roll Steakhouse. However, numerous previous consumers of the beer have stated they won't return to it.
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