GM to Stop Production of Popular Model, Are Muscle Cars Nearing the End?

On Wednesday, General Motors declared the discontinuation of the latest iteration of the Chevrolet Camaro, leaving the Ford Mustang as the sole American performance coupe powered by gasoline. Stellantis had previously disclosed that it would terminate production of the larger Dodge Challenger by the end of this year. During the same period, Dodge officials unveiled an electric muscle car prototype, which they claimed offered a glimpse of an upcoming model.

GM has not yet revealed any plans for new versions of the Camaro but hinted that the brand will have a future.

“While we are not announcing an immediate successor today, rest assured, this is not the end of Camaro’s story,” said Scott Bell, vice president, Global Chevrolet.

GM is currently transitioning towards a completely electric vehicle lineup by 2035, pouring billions of dollars into the development and production of future EV models. As a result, 75% of their capital spending is now allocated to EVs and autonomous vehicles, causing a significant reduction in investment for traditional internal combustion engine vehicles.

The sixth iteration of the Camaro is currently in production at the Lansing Grand River Assembly Plant in Michigan, which will cease production in January 2024. The Camaro was first introduced in 1966 as a direct rival to the Mustang, which had become immensely popular since its 1964 debut. After five redesigns, the Camaro was discontinued in 2002 but later revived in 2010.

Despite its history, the Camaro's recent sales figures have not matched those of its competitors, such as the Mustang and Challenger. GM reported nearly 25,000 US Camaro sales in 2022, which is just over half of the nearly 48,000 Mustangs sold by Ford and less than half of the 55,000 Challengers sold by Dodge.

Ford unveiled a new generation of the Mustang, which will be purely gasoline-powered, not electric or hybrid, at the Detroit Auto Show in September of last year. This marks the seventh generation and the 58th consecutive year of production for the Mustang.

The three automakers' muscle cars or pony cars are also some of the last car models being produced, as opposed to SUVs or trucks.

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