Elon Musk Sends a Strong Message to Advertisers Who Have Pulled Their Ads From X

You might have already come across videos of Elon Musk speaking at the New York Times DealBook Summit recently. This event is known for assembling business executives annually, where many are interviewed live. Generally, this summit doesn't attract much media buzz. When numerous CEOs and entrepreneurs congregate, their dialogues are often meticulously crafted and align closely with their brand's image, intentionally maintaining a safe and polished front.

However, this year's DealBook Summit stood out, especially due to a particular incident. The highlight was during Elon Musk's conversation with CNBC's Andrew Ross Sorkin. Sorkin initiated the discussion by inquiring about Musk's stance on the current advertiser boycott of X, and whether Musk is actively seeking to regain these advertisers. Musk's response to this question was as follows:

A few days ago, the liberal watchdog group Media Matters for America released a report indicating that it had found advertisements from various companies, such as Apple, Bravo, Oracle, Xfinity, and IBM, appearing alongside content that glorified Adolf Hitler and the Nazi Party on a particular platform. Following this report, numerous companies, including Disney and Apple, suspended their advertising spending.

In reaction to this, Musk is taking legal action against Media Matters, denouncing the report as a "fraudulent attack."

A recent New York Times article estimated that the platform might lose around $75 million in advertising revenue by year's end.

Since Musk's acquisition of the platform last year, he has implemented several contentious changes, including loosening some content moderation policies. Critics argue that these changes have led to a rapid increase in the proliferation of hate speech and misinformation.

Musk's conflict with advertisers began a year ago when several of the platform's major advertisers ceased their activities shortly after his purchase.

In a recent visit to Israel, Musk, along with Israeli Prime Minister Benjamin Netanyahu, toured a kibbutz that was affected during Hamas's unexpected incursion into southern Israel on October 7.

This visit has drawn criticism in light of Musk's controversial posts, including remarks from Esther Solomon, the editor-in-chief of the Israeli news outlet Haaretz, who labeled Musk as a "blatant antisemite and promoter of antisemitism."

Since the onset of the conflict between Israel and Hamas last month, there have been thousands of casualties on both sides. Concurrently, there has been a surge in reported antisemitic incidents in various parts of the U.S. and Europe.

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