Details of McDonald's Rumored $5 Meal Surface in a Report

Inflation has been a hot topic for a while. Consumers are used to high prices for coffee and lunch, but are shocked when budget-friendly spots like McDonald's hike their prices.

Faced with inflation and rising costs, McDonald's raised its menu prices. Now, they're planning a change. CBS News reported that McDonald's is considering a $5 meal deal, acknowledging customer frustration over price hikes.

The proposed $5 meal includes a sandwich, four nuggets, fries, and a drink, a combo that would typically cost over $12. FinanceBuzz's 2024 study shows McDonald's prices have doubled over the past decade, the most significant increase among studied chains. Even Starbucks, with the smallest price rise, upped costs by 39%.

McDonald's is trying to win back customers. With Americans cutting back on fast food due to costs, particularly those earning under $50,000 a year, the $5 meal could be a big draw. McDonald's relies heavily on low-income patrons, per Revenue Management Solutions data.

CEO Chris Kempczinski emphasized the importance of affordability during McDonald's Q1 earnings call, stating, "McDonald's has a long history of being the go-to destination for value."

McDonald's was once known for its dollar menu, a symbol of its affordability. This changed in 2013 when the dollar menu was replaced with the "Dollar Menu & More." Now, it's the "$1 $2 $3 Dollar Menu," offering a limited selection.

The McDonald's app also helps customers find deals and earn rewards. The $5 meal is a hopeful sign for many, offering a glimpse at the brand's attempts to balance cost and value.