The Christian prayer app Hallow hit a record in downloads after its Super Bowl ad. CEO Alex Jones expressed his excitement to Fox News Digital, calling the event "phenomenal."
The ad marked a special moment, being the first to give thanks to God during the Super Bowl. Despite not airing in all markets, the response was huge.
Jones highlighted the unprecedented spike in downloads. Hallow even surpassed Netflix on the App Store charts, a significant achievement before Lent.
Featuring Mark Wahlberg and Jonathan Roumie, the ad focused on gratitude and prayer. Wahlberg's narration invited viewers to join Hallow in prayer during Lent.
The Hallow team was amazed by the positive feedback. The ad motivated many to reconnect with their faith.
The timing of the Super Bowl and Ash Wednesday was a key factor in Hallow's decision to advertise. The event kicked off their Pray40 challenge, with Wahlberg guiding daily reflections.
Jones described the ad as a significant risk focused on Jesus and prayer. He felt honored to lead prayer among millions and encouraged continued prayer during Lent.