First son Barron Trump is officially launching his new beverage venture this coming May. The highly anticipated startup, SOLLOS Yerba Mate, recently announced its first two flavors ahead of its market debut. The company revealed the new pineapple and coconut blend in a post on LinkedIn last week.
"Introducing our 12-pack: Pineapple + Coconut," the company said. "Launching May 2026." The announcement follows news that the youngest son of President Donald Trump is listed as a director of the Palm Beach beverage brand.
The new product will be available for consumers to purchase directly online at sollos.com. The company also shared behind-the-scenes videos showcasing the design of its new beverage packaging. One video features light blue cans with bold lettering moving through a factory during mass production.
Another promotional clip shows the packaging for the 12-pack featuring a light blue box with striking yellow graphic accents. Yerba mate is a caffeinated herbal tea native to South America. The clean energy drink has recently gained massive popularity in the United States as a healthy alternative to coffee.
SOLLOS was designed to complement life in the Sunshine State with branding deeply centered around the sun. The word SOL means sun in Spanish and represents the sunrise and the beginning of the day, the company said. The word LOS spelled backwards represents the sunset and the conclusion of the day.
The startup emphasized that the name is intended to capture the full cycle of the sun. The branding reflects the idea that "It Begins Where It Ends," the company stated. Recent filings show the company successfully raised $1 million through a private placement to fund the launch.
Barron is currently a student at New York University's Stern School of Business. He is listed as an executive officer and member of the board of directors alongside four other partners. The executive team includes Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez.
Several members of the team attended the same Florida high school as the President's son. Bernstein is a Villanova University student who previously attended Oxbridge Academy in Palm Beach with Trump. He recently paused his college studies to fully focus on the promising new venture.
"I’ve decided to postpone my final semester at Villanova University to focus on something I’ve been building for the past 8 months," Bernstein previously posted on LinkedIn. "Since the end of last school year I have been working alongside my co-founder, Stephen Hall, and a few close friends on SOLLOS Yerba Mate, a lifestyle beverage brand built around clean + functional ingredients." Hall is currently a student at the University of Notre Dame and also serves as an executive officer.